Not sure if you need to optimise your website for mobile? Well with 1.2 billion people using mobile devices, it definitely is something worth considering. Mobile traffic has risen in recent times leading to over 50 percent of all search queries coming from mobile devices. Consumers are said to spend more than five hours a day on their Smartphone’s. With potential customers actively using mobile devices daily, the need for mobile optimised websites becomes more important. Mobile Devices are believed to accelerate time to purchase by 20 percent by facilitation efficiencies in decision making. Over 40 percent of online transactions are completed using mobile devices. So using mobile first design can boost your conversion and allow your customer to browse you services more efficiently. The Business Websites team came up with 5 top reasons for why you need Mobile First Design.
Mobile Users Behave Differently
The screen resolution isn’t the only thing that changes from desktop to mobile, the user experience also changes. This is due to the need to optimise a site for mobile to enable the user to navigate through the website and to compliment the user’s mobile behaviours. People tend to behave one way on desktops and another whilst on mobile. Mobile users prefer visual components over writing content. Images and videos perform extremely well on mobile, social media platforms are mostly used on mobile. Aiming to accommodate mobile users by optimising your site for mobile first design to suit their needs will provide a great experience for both desktop and mobile users.
Mobile Users Buy More Online
Mobile users are among those who spend more time online than desktop users. Those who use Smartphone’s account for the lowest dollar amount per transaction. This means they frequently make small purchases online. If you are selling products at a low rate then mobile users would make the perfect audience for you. Your website should be set to adapt to whatever devices is accessing it in an attempt to provide a user friendly experience. Allowing potential customers to use your site with ease will increase the probability of a purchases being completed.
Mobile Dominates Online Traffic
In 2018, 52.2 percent of all worldwide online traffic was generated through mobile phones. More than half of search queries are coming from mobile devices, therefore it is crucial that your site is optimised for mobile use. Roughly 90 percent of users switching between devices to accomplish a goal, users the use desktop will engage with you site via mobile at some stage in the process. Make sure your site is optimised so you don’t miss out on any potential sales.
Google Prefers Mobile Responsiveness
Google announced that they count mobile-friendliness as a ranking factor. Allowing your site to become responsive for mobile is now more important than ever for pleasing Google and increasing organic traffic. Google is user orientated, so it makes sense that they will favour mobile responsive sites as majority of searches stem from a mobile device.
Social Media Referrals Are On Mobile
As social media continues to expand and evolve, it’s firmly planted on mobile. Your brand has a better chance of increasing traffic through mobile devices with your social media marketing efforts. An Unresponsive site can have a negative impact on you content marketing plans and waste your paid advertising cash. In order to reap the benefits of your social audience, you need to mobile responsive site to capture social browsing click-throughs.
Here at Business Websites we offer business strategy, SEO optimisation, Support and maintenance, and mobile first design. Call us today for a free consultation and let’s start increasing your leads with a beautiful mobile ready website.